Topdeck Travel tasked Thinkhouse with the challenge of breaking through the noise of the travel category and building brand love with a new generation of UK travellers hungry for cultural experiences. Our idea was to create the world’s first Snapchat travel show: #TopdeckSnaps.
Collaborating with social media influencers James Hill and Dylan Evans, who hosted the show, we instantly put Topdeck in front of tens of thousands of bullseye target consumers. And as a global first for travel broadcasting, the campaign garnered earned media outlets including: Guardian Online, Conde-Nast Traveller and even CNN, delivering a PR reach of over 410 million.
April 07, 2016