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Orchard Thieves - The Bold Hour

As a long standing partner of Heineken Ireland, Thinkhouse has been part of the company's most ambitious, successful innovation to date - the 2015 launch of 'Orchard Thieves,' Heineken Ireland's first ever cider brand. 

Orchard Thieves is a bold, brave brand that launched with ambition and attitude. In its first year, we’ve stolen a chunky share of Ireland’s cider market. 

The challenge in 2016 is, how do we keep the momentum while continuing to establish the brand’s personality and attitude? 

With ‘Be Bold’ as the brand’s creative expression, our first major activation this year was 'The Bold Hour'....