Thinkhouse

YOUTH 07

NSFW

Porn has been in existence since humans began scrawling on cave walls. We’ve seen it evolve and develop through art, photography, film, and lads mags until it exploded with the invention of the internet. Now, we can turn ourselves on with the touch of a button. But can the internet keep up with young people's expectations for porn? Maybe, but there is one thing we are certain of, you will always be able to find drawings of boobs and dicks on every surface imaginable. They’re funny. Sue us.

VR

Porn has always been instrumental when it comes to the adoption of new technology, so really, it makes sense that porn has gone to the VR world. Thank god we no longer have to jerk it to any old porn. We have VR! It’s hardly surprising, given the amount of time people spend on porn sites (68 million daily pornographic search engine requests, ya saucy things).


What can we say, the future is here, and the future of porn is VR. An Li, a Los Angeles based Dominatrix has shot several VR porn videos said that “VR headsets have made so much ground in past years, so once quality VR recording technology becomes cheaper and more accessible, virtual reality will be an awesome playground for weird sex. VR porn is already being made at an excelled rate, but the quality isn't quite up to par with true reality yet.”


So once we get that quality down, VR is going to be HUGE. But people will still have sex, we promise.

PORNHUB: A PORN POWERHOUSE

With nearly a million hits on Christmas day and 60% of its traffic coming from young people, PornHub is a porn powerhouse. It’s not just the content it offers people, PornHub has built a hugely successful brand with strong, humorous creative, clever use of insights and, probably most surprisingly, a dedication to mission marketing.


2014 saw PornHub launch the perfectly named ‘PornHub Gives America Wood’, promising to plant 100 trees for every video watched during its campaign. Similarly, this year, for every panda related video uploaded, the brand will give $100 to panda conservation charities, donating an additional one cent for every view on a panda porn video.

PornHub’s insights page gives people stats on just about anything. For example, as the fidget spinner took the world by storm, PornHub received 2.5 million searches in just 10 days for fidget spinner related porn. Like Spotify and other big online brands, PornHub consistently uses surprising data like this to generate news stories that garner it more notoriety.

The Future of Gay Porn

‘Netflix and Chill?’ Yeah, maybe, but the future of gay porn might just be ‘Naked Sword and Chill?’. Naked Sword is a Netflix-like site that might be the largest collection of gay porn on the internet. Last February, it expanded its production wing with the launch of “Naked Sword Film Works” (NSFW) aiming to "produce and showcase new work from independent film directors with an eye toward the provocative, the experimental, and the explicit." But with the rise of tube sites like YouPorn and RedTube, Naked Sword need to offer something to viewers that tube sites don’t. And really, they do.

NSFW mix erotic and often hardcore sex with funny, moody, and contemplative moments. Nova Dubai is a 50-minute meditation on gentrification, incest, and suicide in Brazil. 100 Boyfriends Mixtape is the story of one hundred failed relationships melted into one and Hattie Goes Cruising is a documentary following a 70 year old black gay man from Philadelphia as he remembers a life of public sex.

The studio sees porn as being diverse, and gay porn isn’t just twinks, big dicks and straight men having their first gay experience. Porn can be emotional, deep, meaningful, all while offering viewers a balls-deep story. There is a severe lack of diversity and representation in gay porn and Naked Sword seeks to remedy that.


So whether you’re looking for fidget spinner porn, or are thinking about baking a cake, you can bet that someone, somewhere out there has made a porn out of it. Which, is pretty damn sweet.

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Young people are way more open to exploring their sexuality today.